I. C. E. In Case of Emergency
A national "In Case of Emergency (ICE)" campaign with the support of Falklands war hero Simon Weston and in association with Vodafone's annual life savers award.
The idea is that you store the word "I C E" in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency".
In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It's so simple that everyone can do it. It really could help the emergency services in doing their job.
For more than one contact name ICE1, ICE2, ICE3 etc.